skip to content

about us

elínalans (formerly tén-seventy-two) is a contemporary jewelry studio, created by elina t. lans, third-generation jeweler and lawyer.

we handcraft unique jewelry pieces that empower and inspire. our jewels tell stories and are created in small quantities.

combining artistic vision with conscious and traditional techniques, we craft jewelry for remarkable people who appreciate the beauty and uniqueness of handmade jewels.

sculptural and minimal silhouettes are lovingly artisan-made in our atelier in amsterdam from a mix of new, recycled and reclaimed metals and responsibly sourced gemstones.

“I was a lawyer when i inherited my great-grand-mother rahel’s old jewelry tools. thanks to her i started jewelry making courses and immediately fell in love with it. there is a ton of passion in how our jewelry is made.”

elina lans is soviet-born dutch, she holds a master degree in international laws and studied fashion design and jewelry business in central saint martins, london and jewelry crafts in van cleef & arpels, paris.

our atelier is located in franshalsburt in amsterdam. you can make a shopping or bespoke appointment with us at prinsengracht 769 via this link

philanthropy

we support a range of causes by donating a part of our online sale profits to charities and by raising awareness on the impact of the industry.

in the light of recent natural and man-made disasters around the world, we are calling for peace, freedom and non-violence. for the future that's based on principles of full equality and recognition of full national rights for everyone.

in spring 2024 we are donating eur 5.- with each online sale to artsen zonder grezen (doctors without borders). see more about the organization here.

sustainability

we reject the ideas of mass production and take ethical approach to creating our objects:  responsible sourcing, sustainable packaging and zero-waste local production. 

each jewelry piece is crafted by hand with sustainable materials: recycled metals, ethically sourced gemstones and lab grown stones. 

our gemstone supplier is a member of the national association of jewelers (naj, uk) and a key participant in the fair luxury collective (uk).

we advocate for repurposing your old jewelry pieces you don’t wear anymore into new items you will love. make an appointment with us to discuss remodeling your jewels.

our jewelry boxes are made in lithuania with high quality fsc® certified papers.

our gemstone supplier is a member of the national association of jewelers (naj, uk) and a key participant in the fair luxury collective (uk).

we advocate for repurposing your old jewelry pieces you don’t wear anymore into new items you will love. make an appointment with us to discuss upcycling your jewels.

our jewelry boxes are made in lithuania with high quality fsc® certified papers.

our velvet jewelry pouch is sawn in amsterdam by a local artisan using velvet produced in germany.

please contact us at hello@elinalans.com for support, questions, appointments or feedback. we are also happy to assist you via our instagram @studioelinalans

you can also make an appointment in amsterdam with us bellow.